Tuesday, 4 December 2007
planning review # 3 - CF
Well done guys - excellent pitch. Well planned, good use of PowerPoint, excellent research into track and you had thought about the purpose of your video in terms of positioning the artist. Creative concept and well considered ideas on camera and mise-en-scene. You now need to do a reccie and take shots of locations and also characters / artist. This could be an excellent production - make sure that the blog reflects this.
Monday, 3 December 2007
Chris - Audience Research
Our initial plan was to do a focus group using 4 questions after listening to our chosen track as this would allow the those in the focus group to bring up new ideas about the track that we hadn't thought about. However, a focus group can also just mean everyone agrees with one persons's view as they don't want to share their idea or may feel it is wrong and so a questionnaire allows people to write down their own thoughts without others hearing or seeing them. We asked 5 people to complete the questionnaire, all of thom like James Morrison's music and are familiar with the genre.
The questions we asked are as follows:
1. What words or images you would associate with James Morrison.
2. Listen to the song, After listening what comes to your mind? For example what images do you see? And what emotions does the song evoke?
3. On a scale of 1-10 would you associate this song with; a rural or urban location? 1 being rural and 10 being urban
4. Using the same scale, how popular would you say James Morrison is?
5. What do you think this song is about?
6. Have you seen the other James Morrison videos? And what do you think of them (naming specific examples)
7. What would you expect in a video of this song? For example filming style Sepia colouring, black and white, or normal? Please give reasons.
Here are some points following our research:
The questions we asked are as follows:
1. What words or images you would associate with James Morrison.
2. Listen to the song, After listening what comes to your mind? For example what images do you see? And what emotions does the song evoke?
3. On a scale of 1-10 would you associate this song with; a rural or urban location? 1 being rural and 10 being urban
4. Using the same scale, how popular would you say James Morrison is?
5. What do you think this song is about?
6. Have you seen the other James Morrison videos? And what do you think of them (naming specific examples)
7. What would you expect in a video of this song? For example filming style Sepia colouring, black and white, or normal? Please give reasons.
Here are some points following our research:
- There was a mixed response to the question whether the song felt rural or urban, 3 people felt it was more urban whereas the other 2 felt it was further towards the rural end of the scale.
- Two out of the five got the purpose of the song very close to what it is really about, the emotion Morrison has about his childhood and how his Mother treated her children, showing the song is sad but also about forgiveness.
- Acoustic was a main feature of the answers to questions 1 and 2 showing that this is an image strongly related to James Morrison's image and so we should include it in our video.
- Two of the five felt that the song related to a love story between a girl and a boy, and one of the two picked up that the song had a forgive and forget element even though they felt it was to do with the boy and girl relationship.
- All of the five said that they hadn't seen any other James Morrison music videos or that they couldn't remember any of them so it shows that perhaps they dont have a lasting impression on the target audience so we could either follow this style or make our video one that they do remember by leaving the audience thinking about the issues we bring up.
- The idea of using Sepia had a positive reaction with all 5 feeling it was appropiate as the song has a depressive tone and that colour scheme would suit the song.
Thursday, 29 November 2007
Track Choice
Our final track choice is This Boy by James Morrison
http://www.youtube.com/watch?v=kDo6CiPueEo
http://www.youtube.com/watch?v=kDo6CiPueEo
Wednesday, 28 November 2007
Initial Idea
Our initial idea for the music video was James Morrison - This Boy. This was becuase it is an artist we are all familiar with and appreciate his music. This song particularly adresses the younger audience, as he talks from an older perspective and therefore relates to a mass audience.
We then thought that the song was too mainstream to use for a video as he has a particular style. Therefore we began to search for a less well known artist that produced acoustic songs and also considered alternative rock music. For an example Life House and Jamie T.
Concerning Lifehouse, we concocted a traditional love narrative for the song "You & Me" however it already had a trailer as it was the theme tune to an American Drama, Smallville which used a similar structure to that we had thought of.
This then brought us back to James Morrison as we discovered by studying the lyrics for This Boy we generated a large number of clear concepts that we could place into a video. We therefore decided on an largely narrative video with elements of performance to maintain his style in his previous video releases.
We then thought that the song was too mainstream to use for a video as he has a particular style. Therefore we began to search for a less well known artist that produced acoustic songs and also considered alternative rock music. For an example Life House and Jamie T.
Concerning Lifehouse, we concocted a traditional love narrative for the song "You & Me" however it already had a trailer as it was the theme tune to an American Drama, Smallville which used a similar structure to that we had thought of.
This then brought us back to James Morrison as we discovered by studying the lyrics for This Boy we generated a large number of clear concepts that we could place into a video. We therefore decided on an largely narrative video with elements of performance to maintain his style in his previous video releases.
Tuesday, 27 November 2007
OLLY Technical Analysis
The Fratellis – Chelsea Dagger
http://www.youtube.com/watch?v=clhOnZRrmXc
This video is performance based but also has a narrative, as it appears to be filmed in an exclusive house that performs its own shows.
The shots are never more than a second or 2 long. The director also uses low camera angles to empower the band.
The majority of the shots are of the band, focusing on 4 shots in particular the whole band, and 3 individual ones of the members playing their instruments.
This film quite auteristic as the band are wearing very unique costumes and 2 of them are wearing top-hats. They are also performing on a stage which is pitch-black except for 3 spotlights on the band. There are lots of close-ups of the band members performing, to give the video a sense of authenticity
The camera also cuts every few shots to very attractive women who appear to be performers in lingerie-style costumes. They all have make-up on and are viewed in a voyeuristic way as the shots are all close-ups of parts of their bodies.
http://www.youtube.com/watch?v=clhOnZRrmXc
This video is performance based but also has a narrative, as it appears to be filmed in an exclusive house that performs its own shows.
The shots are never more than a second or 2 long. The director also uses low camera angles to empower the band.
The majority of the shots are of the band, focusing on 4 shots in particular the whole band, and 3 individual ones of the members playing their instruments.
This film quite auteristic as the band are wearing very unique costumes and 2 of them are wearing top-hats. They are also performing on a stage which is pitch-black except for 3 spotlights on the band. There are lots of close-ups of the band members performing, to give the video a sense of authenticity
The camera also cuts every few shots to very attractive women who appear to be performers in lingerie-style costumes. They all have make-up on and are viewed in a voyeuristic way as the shots are all close-ups of parts of their bodies.
Monday, 26 November 2007
Chris - Technical Analysis
The Fratellis - Whistle for the Choir
The majority of the shots in the video are of the lead singer, Jon Fratelli, whether it be him on his own singing, playing the guitar or with the band, 43 of the 84 shots are of the lead singer and 13 of these are close ups.
The shots of the guitarist, Barry, are always under 1 second long, 9 shots of him alone in total. This shows it is important to show the other members of the band other than the lead singer, to show the authenticity, but not necessarily for long periods of time.
The video is performance based although we do see the lead singer walking through the streets of Glasgow but there seems to be no purpose to this showing there is no narrative.
A first person mode of address is clear as the lead singer is always singing at the audience.
The opening shot lasts for 25 seconds which is extremely long for one single shot in a music video and introduces the lead singer to the audience.
A low camera angle is used when shots of the band are used to empower them.
The majority of the shots in the video are of the lead singer, Jon Fratelli, whether it be him on his own singing, playing the guitar or with the band, 43 of the 84 shots are of the lead singer and 13 of these are close ups.
The shots of the guitarist, Barry, are always under 1 second long, 9 shots of him alone in total. This shows it is important to show the other members of the band other than the lead singer, to show the authenticity, but not necessarily for long periods of time.
The video is performance based although we do see the lead singer walking through the streets of Glasgow but there seems to be no purpose to this showing there is no narrative.
A first person mode of address is clear as the lead singer is always singing at the audience.
The opening shot lasts for 25 seconds which is extremely long for one single shot in a music video and introduces the lead singer to the audience.
A low camera angle is used when shots of the band are used to empower them.
Sunday, 25 November 2007
MANNY - Analysis 2 - James Morrison - Undiscovered
Narrative or Performance Based?:
The song is wholey narrative based, although he sings he does not play an instrument. The song is yet another love song, talking about the hidden potential we all have that is exactly the same, he is trying to say not everyone has found the right person yet. This is directly related to the song, it is of how a man has accidently met a girl, but does not do the right thing. The repercussions are he is stuck in the same place untill he is found again. Tieing in with the lyrics, as the chorus peeks a flood of poeple enter the screen, he then frantically looks for her and finds her in the end, in which he is able to leave.
Location:
Simply just under a bridge. Meaning that the shoot was relatively quick and cheap as the actors and extras did not have to be moved about anywhere.
Editing:
The director uses continuity editing to make the events appear as if they were filmed in chronological order.
However for a video liek this, they may have been and then using other shots, just cut one whole piece and fill in with other view points.
Camera:
The director uses a large number of Close ups, two shots and long shots. The long shots are used to make the man feel isolate, the two shots are of couples which are also medium close ups. Finally the close ups are of james morrison and of the protagonist of hte song, where we get to see their emotions and reactions to the situation
Special Effects:
We see that everbody has a super imposed "window" to their heart. The director trys to show that you can see into epoples hearts jsut by the way they act. It is also used to show some one they love even if they have passed on. As an old lady walks past, we see a black and white image of her late husband or lvoer in a locket. Positioned in the window where her heart is.
We then see another man sitting next to the protagonist, he isholding his heart possibliy showing it is broken as the light of which it glows flickers on and off.
Visuals & Lyrics:
The director uses the soudn to anchor parts of the narrative.
"you see the look that's on my face" and the protagonist slowly turns his head in dismay
As mentioend before, as the final choros peeks, a flood of poeple come onto the screen in which he finds the girl. he is therefore "discovered" and can walk away.
The song is wholey narrative based, although he sings he does not play an instrument. The song is yet another love song, talking about the hidden potential we all have that is exactly the same, he is trying to say not everyone has found the right person yet. This is directly related to the song, it is of how a man has accidently met a girl, but does not do the right thing. The repercussions are he is stuck in the same place untill he is found again. Tieing in with the lyrics, as the chorus peeks a flood of poeple enter the screen, he then frantically looks for her and finds her in the end, in which he is able to leave.
Location:
Simply just under a bridge. Meaning that the shoot was relatively quick and cheap as the actors and extras did not have to be moved about anywhere.
Editing:
The director uses continuity editing to make the events appear as if they were filmed in chronological order.
However for a video liek this, they may have been and then using other shots, just cut one whole piece and fill in with other view points.
Camera:
The director uses a large number of Close ups, two shots and long shots. The long shots are used to make the man feel isolate, the two shots are of couples which are also medium close ups. Finally the close ups are of james morrison and of the protagonist of hte song, where we get to see their emotions and reactions to the situation
Special Effects:
We see that everbody has a super imposed "window" to their heart. The director trys to show that you can see into epoples hearts jsut by the way they act. It is also used to show some one they love even if they have passed on. As an old lady walks past, we see a black and white image of her late husband or lvoer in a locket. Positioned in the window where her heart is.
We then see another man sitting next to the protagonist, he isholding his heart possibliy showing it is broken as the light of which it glows flickers on and off.
Visuals & Lyrics:
The director uses the soudn to anchor parts of the narrative.
"you see the look that's on my face" and the protagonist slowly turns his head in dismay
As mentioend before, as the final choros peeks, a flood of poeple come onto the screen in which he finds the girl. he is therefore "discovered" and can walk away.
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